A COST-EFFECTIVE, FLEXIBLE AND CONNECTED MEDIUM!
Email marketing has been around as long as the internet itself. At Strategic America, we understand the complexities and ever-changing landscape of digital communications. We navigate through and keep on top of trends to make your email campaigns effective and successful. Our team of email experts understands the ebbs and flows in the industry landscape and can help support the drive for your business to build a 1:1 relationship with your clients and grow your contact list.
A COST-EFFECTIVE, FLEXIBLE AND CONNECTED MEDIUM!
Email marketing has been around as long as the internet itself. At Strategic America, we understand the complexities and ever-changing landscape of digital communications. We navigate through and keep on top of trends to make your email campaigns effective and successful. Our team of email experts understands the ebbs and flows in the industry landscape and can help support the drive for your business to build a 1:1 relationship with your clients and grow your contact list.
A FULL-SERVICE EMAIL MARKETING AGENCY
The email industry is always growing, changing and adapting to how consumers want to receive their information. Email has shifted to become more personable and focused on relationship building rather than generic promotional updates. But email has its challenges too. Privacy rules and legislative laws have forced email to adapt quickly to change. At SA, we work with our clients to develop a scope of work that suits each business — whether it’s a consultative approach, acting as a supporting player or executing the entire program — SA is here to help grow your email presence.
Want to know more about our email services?
A CASE STUDY
Problem:
A home products and services client needed to enhance its email program due to a decline in open and click rates with an increase in unsubscribes (click rates were directly tied to sales leads, which were extremely low).
Solution:
- We refreshed the email layout to be more succinct and focused on a single topic leading to a specific call to action.
- We enhanced backend email coding for a better user experience.
- We refined customer segmentation for highly targeted messages.
Results:
- All email KPIs improved:
- Unique opens by 17 percent
- Unique click rates by 241 percent
- Unsubscribes decreased by 19 percent
- Leads increased 233 percent to forecast in the first month of the new template.
- Leads increased 406 percent to forecast for the quarter and 380 percent YoY.
WE HELP GENERATE LEADS, NUTURE RELATIONSHIPS AND GROW CUSTOMER LISTS FOR BRANDS YOU KNOW.
HOW CAN WE HELP GROW YOUR EMAIL PROGRAM?
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